Trade shows offer a way to attract a variety of customers to come and check out different products with the hope they will purchase items. It’s also a very good way to network with other professionals. When you are able to promote your business with success at a trade show you have the ability to get the needed edge over your competitors. In order to be successful, you need to be able to set up a very organized and eye-popping trade show booth displays. One that will give your display the best shot at getting a good crowd of interested participants and potential clients or customers.
Before making any plans for your trade show appearance, you should read the trade show guidelines that are set down. You need to know what is acceptable for the booths and what has worked in the past. Every trade show has their own set of rules regarding what you can display and how it can be displayed. There are some shows that may even require that you give them a picture of your booth before you are allowed to set it up.
Figure out what your budget will be for the event. There will always be a booth rental for the event but there might also be some other charges for things like electric and phone hook ups. You should be able to find out all of this information from the information you get in the trade show info packet.
Make sure to bring your took kit and all extra supplies you may need to set up your trade show booth. You should find out just how early you can start setting up. Try to arrive about 2 hours prior to the actual start time if you can. This will help you be prepared for any problems that might occur when you are setting up the booth.
Be creative with your set up. The more creative you are the more people you are going to attract. Since any well established even like this will more than likely have hundreds of different vendors, it’s really important you don’t get lost in the crowd. Come up with a theme that is going to show off the true nature of your business. Make sure that you are stocked up with plenty of promotional things like pens, mugs or candy that you can hand out.
You should make sure that your trade show booth has a wall to wall as well as ceiling to floor type of feel to it. Make sure to display the products that you have to offer in different layers so you can keep the interest of potential customers. A good thing to do is to use a combination of table displays, signs overhead and shelving that are all attractive and interestingly displayed.
You might want to consider making the atmosphere a multisensory type of an experience. You can do this by adding background music, slide shows and samples of your products that the customers can try out when they visit your trade show booth.
Your displays need to target the different attitudes and behaviors of the expected attendees of the event. Also make sure that you have more than enough handouts such as brochures and business cards to give to people. You really don’t want to run out before the day is over.